This week is the National Fraternal Congress of America (NFCA)'s annual Fraternal and Communications mid-year meeting. I'm really looking forward to it because this year there is an emphasis on new media and social media. Some of the topics being discussed will include Is the Press Release Dead? and Questions About the Changing Media Landscape. I'm looking forward to hearing what the folks from Risdall McKinney Public Relations have to say about getting the story out in a changing media landscape. In addition, there will be panel discussions on everything from best communications practices to "keeping fraternals relevant."These are all issues that fraternal organizations, like Sons of Norway, wrestle with on a daily basis. These things are also important for our lodges to know about because I believe the changing communications landscape is going to have a direct affect on how we recruit and retain members in the future.
That being so, I want to invite everyone to join me at this year's meeting. In a virtual sense, that is. Beginning later this afternoon I am going to use the Sons of Norway blog and Twitter accounts to share information and insights obtained from the experts. I encourage you to follow along because there will likely be some very useful information that can assist in your lodge's recruitment efforts.
To follow along you can check here for information. I'll be posting entries at least once a day from the event. Also, I encourage you to follow Sons of Norway on Twitter. I'll be posting a number of items there over the next three days. We also use the Twitter account to announce new blog posts as well as share interesting information. You can follow us one of two ways-either by setting up your own Twitter account, which is free and super-easy, or you can look on the right-hand side of the blog, just under the Sons of Norway logo, for our Twitter updates.
Alright, I'm off for now. Make sure to keep checking back between now and Saturday night for useful information about social media, lodge promotion, fraternal relevance and maybe even some recruiting tips as well!